Of all the 6.5 million websites in the world, hardly any of them look nice. Even fewer of them look nice and function well. Web usability is an art within itself, but a peculiar art because beauty is secondary to function on the web. Each website or webapp has a purpose, and almost always the return of investment of a website is directly tied to how well it functions in the eyes and minds of visitors. This is why we have refined our Web Production Process down to a science, and one of the most important stages in that process is that of design.
After we have ironed out the purpose of the project, including goals, return on investment, and basic design direction, the design team at AVALUX gets hard at work on a set of wireframes, or blueprints which represent areas of content on a website. These wireframes are colorless and often have example content within them to demonstrate how the real content will appear. Many other studios do not take the time to wireframe, but we view this as an important step in ensuring the user experience is nailed down.
When working with AVALUX on a project, wether it be web design, branding, or a custom web application, you'll always get the full attention of our design team. We first ensure the design is usable and provides the visitor or viewer what they're looking for. Then, and only then, do we sit back and dress up the design with colors, patterns, imagery, and other general aesthetics.
As our portfolio nicely demonstrates, we sacrifice nothing when it comes to usable, beautiful, design. The only thing that makes our designs even better than they already appear alone is the rock-solid code we write behind the scenes to seamlessly deliver one comprehensive and beautiful experience.
A set of wireframes help to achieve this.
A design begins to emerge
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